We do this by harnessing data from around the world and building local, context-specific models that map the impacts of travel and tourism. We work with both small and large businesses. So whether you are a hotel chain wanting to understand the impacts of water saving investments, or an adventure operator who wants tell the world about the good you do in rural communities.
We excel in domains where data can be hard to come by
We look at data sources that most would otherwise overlook, or think too complicated to break down. By drawing on statistical techniques from a range of fields, we're able to solve some of the most important challenges facing the travel industry today, such as overtourism, defining the limits of the sector and calculating regenerative impact.We convert complex data to engaging stories
We create unique, interesting and personalised stories for you about the impact of your products and services from thousands of datapoints. You can use these stories just about anywhere to elevate your marketing and sales; your website, social media, print materials and many other options.
We're an international team of data scientists, software engineers, tourism experts and design gurus based in Australia and Canada.
Edmund Morris
Founder & CEO
Edmund founded Equator in 2021. His tourism modeling work has received international acclaim at the Adventure Travel Trade Association World Summit and the Pacific Asia Travel Association. He has a decade of international development experience, designing and executing multiple, million-dollar initiatives in travel and tourism on behalf of the United States Agency for International Development. He has previously advised the World Bank, IFC, UNHCR among other international bodies.
Rafael Pilliard-Hellwig
Chief Science Officer
Rafael leads the Data Science work at Equator. He has over a decade of international experience in statistical modeling and building monitoring and evaluation solutions. Rafael has previously worked for industry and government clients in Oman, Qatar, Saudi Arabia, UAE, the US and Canada. His corporate experience extends to consulting in tourism, economic development, banking, oil and gas and financial services. Rafael supports the entire data sciences, oversees data testing and the development of the data system.
Maya Huneidi
Brand Director
Maya has over thirteen years of international experience in branding, communications and marketing. She has worked and consulted for global organisations focused on economic development, poverty alleviation, public health and social justice. Maya also has worked on helping businesses in Australia, the UK and Jordan establish better brand identities. Specialising in brand design and strategy, she leads all branding and marketing activities at Equator. She speaks Arabic and English.
Chad Neald
Data Scientist
Chad Neald has been instrumental in the development of Equator's data repository, building visualizations and making some of the most exciting discoveries in local tourism. He has deployed robust statistical modelling to associate water consumption of big chain hotels to that of small nations, assessed the emissions factors of scuba diving and modelled the impacts of driving on sand.
Callum France
Full-Stack Developer
Callum leads Equator's full-stack development. He's the guy responsible for building speedy interfaces and ensuring data visualizations work seamlessly. Callum previously held an engineering role at Healthengine, where he helped shape Australia's digital home for healthcare, working on large SaaS solutions for the Australian Government and Terry White Chemmart. He became a Full-Stack engineer and tech-lead in 2021.
Lina Zhang
Back-End Developer
Lina leads Equator’s database design and cloud architecture. Prior to Equator, Lina was with Ant Group as a software engineer in test - responsible for the QA of a mutual-aid system on Alipay with over 100 million users. She also developed the technical risk management and analysis platform for their digital finance department. She holds master's degrees in artificial intelligence, finance, and big data, and a bachelor's degree in marketing.
Jianzhen Toh
Jr. Software Developer
Jianzhen drives efforts in data extraction and acquisition, coding some of the most efficient ingestion systems you've never seen. He's a pro in Python, Web Development Stack, Vue.js and PostgreSQL. Prior to becoming a software engineer, he worked at AIESEC in supporting their marketing, communications and business development efforts. He speaks English, Mandarin and Malay.
Shreestina Tamrakar
Jr. Data Analyst
With a background in Business Studies and Economics, Shreestina specializes in data analytics. Her previous experience includes portfolio management and working in the disability sector in Australia. Her areas of focus are data cleaning, processing and visualisation. She speaks Nepali, Newari, Hindi and English.
Kara Broadbridge
Content Strategist
Kara’s focuses on bringing our data to life through engaging stories and insights, and her work strengthens our understanding of consumer behaviour. She has a background in competitive swimming and has worked in different sectors including disability, bringing a depth of perspective to her role.
© Equator 2023